The state government was committed to extending every possible facility to writers, artists and cultural activists as they were the “voice of the society”. The media plays a very constructive role in today’s society. … Without the media, people in societies would be isolated. Media Impact and Social Marketing Media affects a lot on our Culture and Society. It promotes many skills of people. Media provide young people with a range of benefits, and opportunities to empower themselves in a variety of ways. It encompasses a wide range of media technologies. To some entrepreneurs, social media marketing is the “next big thing. Media persons have a great way to stay connected. It plays a very significant role in our society today. We need to interact with people around us, to make sense of the world and to position ourselves in wider social areas. The media helps to bring out the hidden talents of the people. It has great positive influence on society. They also contribute to the enhancement of our knowledge, language and vocabulary. It navigates successfully. The News is essential to our lives because it informs people of any problems. This demand new skills and contribute to cultural and social changes. It leads in contributing to the development of cultural techniques which have a transformative impact on culture and society at large. They promote further exploration of the field. It also contributes to the development of systems of administration, of state-building and democracy. Government also demands for extending medical insurance facility to prominent litterateurs and mandatory availability of Punjabi magazines and newspapers in every private and government school. Therefore government has promised to give every facility to media persons for the development of Punjab and its culture.